David Werdiger, a JFN member, encourages funders to fully embrace the corporate sector's risk/reward model in their funding: smart philanthropists, like the smart investors, should make themselves aware of the options available for achieving the desired social change and invest accordingly.

What if donors just don’t care about nonprofit performance? Why measure? Writing in the Stanford Social Innovation Review, Timothy Ogden suggests that, for all the talk about donors caring about performance and impact, the stark reality is that there persists a false perception of reality that leads to wrong-headed theories of change and ineffective actions.