New York, NY
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Join JFN member Joanna Landau (Founder & CEO, Vibe Israel) to hear research results on global perceptions of Israel, conducted this Summer among people aged 50 and under around the world. Learn what opportunities and threats lie ahead, and what can be done to leverage and tackle them.
Vibe Israel, a nonprofit organization promoting Israel in the world, has recently commissioned the services of Bloom Consulting, a leading country and city branding agency based in London and Madrid (working with countries such as Costa Rica, Australia, Paraguay and Sweden, to name a few), to conduct research about perceptions towards Israel and recommend a multi-year strategy for how to dramatically transform them. At the briefing, Bloom Consulting will present the research findings, and there will be an opportunity to discuss their initial recommendations for a country branding strategy for Israel. Part of this strategy requires the establishment of an Israel Brand Alliance which will include a significant representation by the Jewish Diaspora.