Foundations and organizations must not treat Jewish next-gen donors as if they are the same as their parents and grandparents.
Imagine you’re in a foreign country and don't speak the language. There are no dictionaries. There is no Google Translate. You aren't able to convey anything more than basic thoughts.Â
I work with funders and foundations every day. In my experience, Jewish organizations, when seeking to engage a new generation of donors, often behave like tourists. They need next-gen support, but in many cases these organizations simply don't speak to next-gen donors in a language they understand. They don't bother to learn next-gen donors' motivations. They don't recognize new patterns of next-gen giving.
