Friday, I wrote a bit about how funders, like all humans, are programmed by millions of years of evolution to hate failure. But our DNA hasn’t kept pace with the changing times.
If our brains were adapted to the modern world instead of the prehistoric reality of the first apes with opposable thumbs, we would have created different neurological and chemical reactions to failure. We would have realized that in these times our survival depends on embracing productive failure. Until that realization occurs, we need to trick our brains into interpreting failure differently.