In 2010, 93% of Millennials donated to nonprofit organizations, according to the Millennial Donors Report 2011. The power and potential of millennials can’t be ignored. Understanding the differences and consistencies between Millennials and other donors is crucial to bringing their voices in the nonprofit and philanthropic arena. Achieve and Johnson, Grossnickle & Associates provide incite into Millennial donor habits and recommendations on how to engage this generation.
