The Next Generation of American Giving: The Charitable Habits of Generation Z, Millennials, Generation X, Baby Boomers, and Matures

Blackbuad Institute for Philanthropic Impact

Key findings include:

  • Fewer Americans give;
  • Giving is distributed across more channels than ever before;
  • Baby Boomers remain the most generous generation, and the number of Boomers saying they give is increasing;
  • Generation X is on deck…and there are way more Gen X-ers than you think

Next Generation report

Download report (Blackbaud website) >>